Support Our Businesses, Protect Our Community. As we continue to see COVID-19 restrictions changing, it’s more vital than ever that our local businesses take the necessary precautions and engage with customers. We Are Santa Fe Safe shares a FREE program toolkit to help business owners along the way.

We Are Santa Fe Safe is a private initiative, supported by the Chamber of Commerce, to help make local businesses COVID-safe for customers and employees alike. This initiative offers an all-in-one program toolkit, including a step-by-step infographic, COVID-safe cheat sheet (and additional resources list), employee survey, marketing and PR tips, and social media assets to help businesses engage with their customers. It’s a program any business can benefit from no matter where they are in their COVID-reopening journey. 

Our strategy focuses on employees as advocacy champions because when employees feel able to come back to work safely, their positive attitude will inspire customers to return. Business owners and managers must make good on that promise and commit to an appropriate action plan that keeps their workplace safe. Employees are given an option to play a big role in our initiative, too. Through our simple how-to’s we invite Employees to record a 10-20 second video about the steps their workplace has taken to protect them, which we’ll share on our social media channels to help promote the business.

The goal of We Are Santa Fe Safe is simple — to help your business build back up and remain as COVID-safe as possible. 

This program is FREE thanks to all of our local partner donations of time, marketing know-how, and resources to help you and our city. We only ask for your commitment to the program by using our assets and sharing safe practices in your workplace and around the community.

Together with The Santa Fe Chamber of Commerce and The Santa Fe Community Foundation, a team of locally-based marketing professionals developed this program in an effort to help business owners navigate through the big question around public safety and COVID-19. What do we do next? How do we rebuild our businesses in the midst of COVID? We came up with a plan and this is it. 

Simply commit to being SANTA FE SAFE by signing up (see button below)! Once you do, you will receive the comprehensive We Are Santa Fe Safe business package, where we:

✓ Help you review COVID-safe resources (quick guide)
✓ Help you start employee conversations (survey and forum questions)
✓ Invite you to create and share employee videos with us (how-to and script provided)
✓ Show you how to take good photos (style guide provided)
✓ Provide social media images, tips, and tricks 
✓ Share FREE printables for social distancing at your place of business




If you are a business, sign up to receive your SAFE Business Package filled with useful resources.


Employees, let us know how your place of work is SANTA FE SAFE by submitting a video to our social campaign.


Citizens, help us share the ways in which you and your local businesses are #SANTAFESAFE on social media.


Get engaged.
And stay informed.
Sign up to receive SANTAFE SAFE email updates and alerts.